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In our wonderfully modern age where the digital and the online seem to rule the roost, it’s becoming increasingly important for musicians to jump on board and take advantage of the new opportunities internet-based music services and audiences can offer.
But it’s not out of line to fundamentally question where to actually start with online music marketing, and indeed where to stop too!
With so many different websites vying for your attention, it’s difficult to identify which ones are worth investing time in, and which ones won’t do anything for your music.
This article aims to help you identify the key points to consider when choosing where to promote your music, and provide advice on the most effective way to do it. So put on your best headphones and listen up.
Another really important point to make about online promotion, especially through social networks, is that you should take the time to interact on a personal level, and update your fans, friends and followers as often as possible.
You can do this in a variety of ways – blogposts, videos, comments, status updates and more.
This can be really impacting and get people a lot more interested in your music; if they like you as a person and the way you express yourself, they’re more likely to develop a deeper connection with your music.
I always remember sitting with a friend when she discovered her favorite band had commented her back on MySpace – she was so excited she was in tears! It really means something to your fans if you take the time to pay them some attention and say thank you.
Thinking about our example social networks above, it’s possible to make your own life easier with fan interaction by making sure you sync as many networks as possible.
For example, you can automatically connect your Facebook, MySpace and Twitter profiles to interact simultaneously when you write something on one, saving you a lot of time and effort writing a status change on each.
Inter-online promotion is a fantastic idea too – you’ll receive a lot more hits on a YouTube video if you post it about on Twitter and Facebook, and embed it on MySpace.
You can also use Twitter and Facebook to drive traffic to your MySpace page, get people listening to your music, and gain you new fans!
Frank Turner is a great example of a successful artist who still takes the time to genuinely communicate with his fans through a personal blog, Twitter and Facebook – take a leaf out of his book and get to it!